Beyond the music
Explore activities that will take your festival weekend in Aspen to new heights!
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Electrolyte Lounge by Be LOVE™
Stay refreshed with Be LOVE™ at Up in the Sky! Try a sample at the Be LOVE™ activation, then grab their 12 oz. offerings and cocktails at concessions! Your go-to electrolyte boost to keep you dancing and feeling good all weekend long.
Defender Experience
The Defender Experience at Up in the Sky is a curated vision of the ultimate Aspen back country adventure. Load up. Go outside. Explore. Visit the Defender display and imagine yourself getting away in the British luxury adventure SUV outfitted with premium gear. Find the Defender Experience on the map and see adventure at its best.
Brewery X Peak Club
Stop by the Brewery X Peak Club for a festival pit stop—free branded swag, a chill lounge, and ice-cold craft beer and hard seltzers.
BIke Rentals: Cruise Into Festival Weekend!
Make the most of your time in Aspen with a bike rental from Four Mountain Sports. Whether you're riding to your next set or exploring town between shows, our versatile fleet of cruisers and e-bikes is ready for every kind of summer adventure. Up In the Sky festival guests receive 20% off bike rentals when visiting any Four Mountain Sports location. Just mention the festival at checkout to redeem your discount.
CELSIUS Lodge
Stop by the CELSIUS Lodge, your perfect spot to unwind. Enjoy complimentary, ice-cold CELSIUS and snap a picture with friends at the photobooth.
Destination Defender
Join us for the Destination Defender Music Experience—an exclusive evening crafted for those who appreciate rare moments, elevated flavors, and meaningful connection. Hosted at The Cabin Snowmass, this one-night-only event features a powerful live performance by GRAMMY®-nominated artist Marcus King*, set in a premium outdoor venue overlooking the mountains. *Marcus King is affiliated with Destination Defender and will not be appearing at Up In The Sky.
Grey Goose
Raise a glass to Aspen’s ultimate festival experience with Grey Goose, the official vodka of Up in the Sky. From sun-soaked afternoons to unforgettable nights, enjoy crisp, smooth cocktails all weekend long. Celebrate responsibly—because every great festival moment deserves a perfect pour.
Hennything Is Possible Bar
Hennessy has your festival cheers covered with refreshing craft cocktails all weekend long! Stay fresh with a Berry Mojito or Strawberry Lemonade and make your festival day taste as good as it feels.
Jake Foerster Music Arts Fund
Jake Foerster Music Arts Fund provides scholarships and mentorship to diverse graduating high school seniors from the Roaring Fork Valley and Colorado statewide who demonstrate exceptional, unique latens in the medium of sound, film, and music.
Lucky Day Animal Rescue
Lucky Day Animal Rescue is a volunteer-driven nonprofit dedicated to giving abandoned, neglected, and at-risk animals a second chance at life. Through compassionate rescue, fostering, and adoption programs, we work tirelessly to match pets with loving forever homes. Our goal is to greatly improve the lives of animals while also enhancing the lives of people. Our mission extends beyond rescue—we also focus on community education and spay/neuter initiatives to reduce pet overpopulation. Every animal deserves a safe and happy life, and with the support of our community, Lucky Day makes that possible every day.
PATRÓN Tequila
Sip into summer with PATRÓN, the official tequila of Up in the Sky. Enjoy refreshing Headliner Margaritas and bold Spicy Margs, available at all festival bars. Music sounds better with PATRÓN!
Saint James Iced Tea Bar
Quench your thirst at the Saint James Iced Tea GA Sampling Bar, where you can enjoy complimentary tastes of our refreshing, all-organic, low sugar iced tea. For an elevated experience, swing by the Saint James VIP Sampling Truck to grab a full-size sample and discover your new favorite flavor. Plus, additional varieties are available for purchase at festival concessions—perfect for staying cool and hydrated while you soak in the music and mountain vibes.
Sightseeing
Ride the Silver Queen Gondola up Aspen Mountain or hop on the Elk Camp Gondola at Snowmass for panoramic views, wildflower-lined trails, and fresh mountain air at 11,000 feet. Whether you're exploring scenic hikes, relaxing at the Sundeck, or simply enjoying the quiet above town, sightseeing tickets offer a stunning way to experience the mountains. Tickets start at $39 and are available daily on Aspen Mountain and Snowmass.
Clicquot Summer in Aspen
Celebrate the art of summer living with Veuve Clicquot! Visit our vibrant space at the Festival or discover where to enjoy Clicquot in Aspen this week to elevate your day. Wrap up your Festival weekend with an exclusive Veuve Clicquot experience! On Sunday Aug 10, We Are ONA presents Le Picnic by Veuve Clicquot. Limited tickets available!
Reset & Recharge at Vuori’s New Aspen Store
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Join us at Vuori’s new Aspen store from 12–2PM on Sunday, August 10, for some post-festival rest and recovery. Enjoy complimentary refreshments, music, and shop our latest looks.
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